Our Approach

SmartLink Internet Marketing is a full-service digital marketing agency. As such, we are capable of providing our clients comprehensive Internet marketing strategies from conception through implementation, monitoring and reporting. We have a number of philosophies we adhere to when working with you in order to ensure that we meet and exceed your expectations.

First and foremost, we don’t use boilerplate strategies. Our experience and expertise enables us to uniquely evaluate each client’s marketing needs and set ambitious, yet achievable, goals. We work closely with our clients in order to formulate strategies within the context of important factors such as timeframes and budgets. Our strategies aim to maximize marketing ROI and by taking a unique approach to each challenge we’re able to custom-tailor a strategy that fits any client, any goal and any budget. No two businesses are exactly the same so no two marketing strategies should be either. Your unique set of circumstances is extremely important to us and our work. We pride ourselves in being thorough so that we can achieve the best possible results.

Another philosophy that defines us is complete transparency and accountability. Every step of the way our clients have access to detailed reports, indepth quantitative analytics and other tools that provide valuable data. In addition, these deliverables are spelled out before we begin so that our clients know exactly what to expect and understand why the information we’re providing is important to measuring results. Our clients can closely monitor their marketing progress with this data as they essentially acts as a report card for everything we do. Finally, all clients have an account manager who will be available to answer any questions they have and provide any data they require. Many other digital marketing agencies obscure their results but we’ll always strive to make sure you have all the data, and a thorough understanding of that data, at your fingertips.

How we provide exceptional internet marketing:

  • Website Discovery/Online Audit Our Internet marketing strategies start with a thorough audit of your existing online presence. This is integral in the formulation of an effective strategy to turn targeted online consumers into customers.
  • Custom Proposals We understand that each business is unique, with its own unique set of circumstances and goals. Every proposal we put together is therefore custom tailored to each client.
  • Goal Driven Strategies We will always define marketing goals, and evaluate your goals, before we develop any strategy. We work closely with our clients to make sure our strategy will maximize their ROI and accomplish their goals.
  • Keyword & Competitor Research Strong research is the foundation of any effective marketing strategy. We are diligent in our research by using empirical data to drive our marketing efforts.
  • Reporting & Accountability Defining the appropriate measurement data metrics and making that data available to our clients provides accountability for everything we do. We make sure that measurements of our progress are always at your fingertips.